Free “sells” better than paid, at least when the goal is increasing the install base of end users. It’s not that $0.99 is a ton of money – most iPhone users think nothing of dropping a dollar for an app these days – but it is a limiting factor as to how many users will download the application. ![]() ![]() Is it greedy or is it genius for Apple to sell FaceTime for Mac instead of give it away as a free download? And what does this mean for Apple’s iChat? Should Apple Charge for FaceTime?ĭuring FaceTime for Mac’s beta period the app was free, which is why so many users were surprised this morning when the new, final version launched with a small price tag attached. The price, although affordable, is somewhat surprising considering that FaceTime’s mobile counterpart – a built-in feature in Apple’s mobile handhelds (iPhone 4, and yes, even the iPod Touch) is free. The app, which has been in beta testing since October, is now available as a $0.99 download. Apple has released FaceTime for Mac in its Mac App Store today, allowing any Mac OS X user to chat with friends and family on their iPhone 4 or iPod Touch.
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